https://www.apexinnovation.com/about daily 0.75 2022-04-08 https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/dc02dab9-32e8-48db-8908-90af785f702e/shutterstock_1530679349.jpg About - Let’s Do Something Great We help people take ideas and turn them into real things. Apex Innovation was started to help foster creativity but to also take the crucial “next steps”. We don’t want ideas to stay ideas. We don’t want them to stay locked up in your mind. Unleash your creative power and let your idea take form. Most people have at least one great idea. Unfortunately, the vast majority of those ideas never get developed or realized. Execution and massive action are what’s needs to go from the abstract to the concrete. We work with clients to move ideas and innovations through a process that brings maximum value from the end product. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/63d48fe1-c07d-4a8f-8310-e7f729e6a019/shutterstock_782845441.jpg About Our clients have successfully launched new products, licensed their ideas, started businesses, created brands, protected their intellectual property and have done so profitably time and time again with our proven strategies. If you have a great idea, you need to protect it and understand your options on how to profit from it. We’ll show you how to do both. We are not attorneys. We are a professional innovation advocacy firm and agency. We have one goal at the end of the day, to make your idea a reality and to make sure that idea earns as much as possible. We work with great attorneys, some of the best in the nation…sometimes they are a part of the process. But the attorney’s job is to satisfy legal requirements, which there may be many and they can be complex. We are IP business advisors and consultants, but much more than that we are true partners with our clients. When you succeed, we succeed. The more you succeed, the more we succeed. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/494b6c58-252e-4500-ba16-e6772fd1b055/shutterstock_371580277.jpg About - Our Clients Apex Innovation provides individual and custom IP consulting services to a wide array of clientele including private inventors and innovators, small and medium businesses, and large Fortune 500 companies. There are many ways to bring a idea to life. Our goal is to identify the best path for you. There are many reason why licensing is an advantageous path, while venturing works well for others. Each client has their own unique desires, goals, and timeframes. Understating these factors and your expectations is how we create happy clients who trust us, refer us, and continue to work with us year after year. Sometimes while working with individuals and small businesses, we’re able to connect them with our vast network of large company clients where life-changing deals have occurred. Many large organizations have “open innovation” policies and we are able to act as an advisor and conduit between parties where amazing ventures have taken place. https://www.apexinnovation.com/contact daily 0.75 2022-04-08 https://www.apexinnovation.com/services daily 0.75 2022-04-08 https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/f91f3a18-e655-4203-ab3e-407f23d5f49c/shutterstock_1566206467.jpg Services - Intellectual Property Smart companies realize that intellectual property can be among their most valuable and flexible assets. Unfortunately, most companies don’t understand the power and potential value of their IP. There are a vast array of options for maximizing value of IP once it’s identified and protected. By having a proactive, audit-ready IP strategy in place you can; obtain favorable borrowing rates and terms, increase the value of your organizations multiple factor now and at the time of an exit event, defend your market position and keep competitors at bay, develop additional revenue channels, and much more. Apex Innovation can help add real value to your company by developing a world class IP strategy for your organization. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/d150a632-c3ea-4464-8364-b4c073fc560b/shutterstock_1445888471.jpg Services - Technology Many companies eventually need to build their own proprietary technologies. The options for buying readymade tooling, software, etc., off-the-shelf becomes harder and harder as businesses grow. Web apps, mobile apps, platform technologies, ERP’s, CRM’S, internal software systems and process development, etc., are often developed without proper protection and without understanding how to squeeze maximum value from your hard work. Essentially leaving money on the table and a door open for competitor exploitation and undefendable IP positioning. A lack of due diligence, planning and strategy can become a liability. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/cc1515da-6e7d-4a81-9277-a34b5128a143/iStock-660768722.jpg Services - Product Licensing Product licensing can be a relatively affordable and quick go-to-market strategy that’s a been successfully deployed time and time again for thousands and thousands of people. 50% of our work is done via product licensing. Apex Innovation has the knowledge, experience and proven track record of success to help seal deals with companies who are looking for ideas to grow their businesses. Product licensing is a great option for many inventors and innovators who don’t want to start a potentially costly business that requires not only a lot of time but also, development, manufacturing, packaging, distribution, warehousing, sales, accounting, marketing, etc. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/3bc05c40-7dc2-4c1b-839c-e441f8447c70/shutterstock_593496398.jpg Services - Business Development Start-up and Venture Planning | Model & Monetization selection | Viability Assessment For those who want to turn their invention or innovation into a business, Apex Innovation is the best place to start. In addition to IP strategies for start-ups, we also advise business owners with the goal of helping them make crucial smart decisions early on. Decisions that if made incorrectly could derail a great opportunity or cause delays and potentially add significant additional costs setting plans back. We perform and advise on the following; market and competitor analysis, industry research, threat and opportunity analysis, marketing and sales strategies, viability assessment, executive team structure, monetization model selection and optimization, etc. Our team includes successful entrepreneurs, visionaries, leaders, strategists, creatives and business professionals who have all started and grown successful businesses. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/960fdb33-4284-4422-8447-6e812c8bd60f/iStock-1181691146.jpg Services - Branding The importance of your branding strategy can't be overstated. Your brand influences every aspect of your customers' perceptions of your company. Branding builds trust, recognition, loyalty and reputation, and can help attract and retain customers. Great branding aligns with your target market audience and if done well can even command premium pricing. Great branding is memorable, and gives customers and clients a compelling reason to engage with your product or service. The best companies in the world spend millions of dollars on their brands. A good way to think about branding is to imagine a brand as a human personality. When you engage with another person all of your senses are firing and your trying to understand who that person is. Everything about them sends signals…their clothes, their body language, facial expressions, their language, their hair, their jewelry, their tattoos, etc., etc. The same goes for a brand. Whether it’s a product or service your brand will make people feel a certain way…good, bad or neutral. Your name, your website, your packaging, logo, colors, words, pictures, etc. This is your business personality, and it matter a lot. Apex Innovation has helped to create and launch some large successful brands that are known nationally. https://www.apexinnovation.com/home daily 1.0 2022-04-08 https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/794965f7-33aa-4478-805f-88584ebe9151/shutterstock_482235496.jpg Home - Your Innovation Partner We help individuals and businesses protect their intellectual property and turn ideas into real tangible products and solutions. Navigating the world of inventions, innovations, licensing, patents, trademarks, domain names, etc. can be daunting. The right partner can make a world of difference. https://images.squarespace-cdn.com/content/v1/6243463dc17c5b02f6804942/dd586d64-ebbf-4916-a941-b73975ae9e75/shutterstock_361944170.jpg Home - We Bring Ideas To Life Apex Innovation has the expertise, experience and proven track record of success to help take your idea from concept to reality. We help you through a tried and true innovation journey to make sure no stone is left unturned. We work with private individuals, entrepreneurs, small business owners, and large organizations. Our goal is to understand your innovation, you, your goals, and your company. We craft and present our clients with custom solutions and provide direct and logical options for monetization.